UK-based Sumsub has launched an advanced deepfake detection technology, strengthening its response to the growing threat of identity fraud.
The company said in a statement that the new technology is part of major updates to its in-house liveness solution, a facial biometrics tool which helps with KYC flow for businesses.
Now, the deepfake fraud detector integrates into Sumsub’s liveness solution which detects spoofing attempts while authenticating real users in seconds. The system ensures users are physically present by creating a 3D FaceMap which is continuously referenced for authorising all future actions such as transactions and login. It has also been enhanced to align with the latest AI technology, making sure no fraudster passes the check, the company said.
“We noticed the emerging deepfake trend long ago and started building solutions to fight this rapidly evolving type of fraud,” said Vyacheslav Zholudev, co-founder and CTO of Sumsub.
“We continuously develop innovative fraud detection solutions to combat the advancing malicious technologies and prevent the potentially high damage to digital platforms, people, and communities. Our new advanced deepfake detector reinforces our core KYC product and commitment to further enhancing the AI-driven technologies built into our anti-fraud solution,” he added.
Deepfake fraud on the rise?
According to Sumsub reports, the number of deepfakes detected in Q1 2023 was 10% greater than all of 2022 combined. All businesses operating online are vulnerable to deepfakes though fintech, payments, crypto, and gambling platforms are seen as particularly high risk.
Sumsub’s internal identity fraud statistics also revealed that last year, the leader in deepfake fraud was Spain with 49.7% of all global cases, followed by Great Britain (9.3%), and the U.S. (4.2%). In Q1 2023, the most deepfakes came from Great Britain and Spain with 11.8% and 11.2% of global deepfake fraud, respectively.
“The use of synthetic fraud is rising at an alarming rate and leading to the rapid spread of misinformation, as recently seen with the fake images of the explosion at the Pentagon, resulting in significant media hype. As AI advances, more tools become available to fraudsters, and Sumsub is here to fight all kinds of synthetic fraud. Our team is working on a solution to detect a large scope of AI-generated fraud beyond deepfakes,” Pavel Goldman-Kalaydin, Head of AI/ML at Sumsub said.
