BMW of North America have selected Stripe to provide the payment infrastructure for US vehicle preorders and online purchases including BMW extended warranties, maintenance and digital services.
The partnership arrives as automakers adopt new ecommerce tools for customers who are increasingly looking for digital convenience as part of their car-ownership experience.
“Our primary focus at BMW is to create and provide the best premium customer experience for our owners,” said Marcus Casey, chief marketing officer, BMW of North America.
“Stripe helps us offer BMW owners a secure and seamless payments experience across all channels.”
The company said it will use Stripe Connect to facilitate online payments from its US customers to the correct BMW dealers who will be able to track revenue from purchases including vehicle preorders. They will also receive a full summary of payments from online sales of extended warranties and vehicle maintenance.
BMW’s ConnectedDrive Store, which lets customers purchase services and apps for everyday use in BMW vehicles, will also use Stripe’s infrastructure enabling its users to securely store card information for future transactions.
ConnectedDrive revenue that was previously distributed across multiple financial records will be consolidated on Stripe, allowing it to be managed and tracked more easily, the company added.
