Seamless Xtra Editor, Mark Dowdall speaks with Rehana Raj, Operations Head – Retail at Choithrams. The popular UAE supermarket chain recently announced plans for a major expansion, including opening a series of new stores in the UAE, Bahrain and Qatar, as well as launching online shopping services in Bahrain and Qatar.
In the interview below Rehana discusses Choithram’s omnichannel strategy, why the right location is so important, the need for an integrated picking application and how collaboration fits into the overall retail strategy.
