Sabre introduces Offer and Order retailing platform for airlines

US-based Sabre has unveiled its new intelligent, modular and open technology platform – built to transform the way airlines retail.

By moving away from the limitations of today’s PNR-driven world to a modern Offer and Order approach, SabreMosaic is aiming to help airlines provide a more personalised and dynamic retailing experience, while creating new revenue opportunities.

Powered by Google’s AI capabilities, SabreMosaic enables airlines to dynamically create, sell and deliver an array of personalised content to travelers. The modular, open and cloud-native architecture allows airlines to select the API-based Offer and Order solutions that best meet their needs and create a unique technical blueprint to transform their operations.

Speaking on the launch, Thomas Kurian, CEO of Google Cloud said: “Airlines are becoming sophisticated retailers and need the same data-driven insights and AI tools to optimise their businesses and better serve their customers as other consumer services. Through our work with Sabre, we are helping airlines harness their data to make faster, more informed decisions that improve operations, personalise marketing, and ultimately increase customer satisfaction.”

As an end-to-end retailing platform, SabreMosaic encompasses 10 new product suites – from offers and orders to settlement and delivery – as well as Sabre’s existing AI-powered Retail Intelligence solutions such as Air Price IQTM, Ancillary IQTM and Upgrade IQTM and Sabre’s NDC IT solutions.

Built to function in both a PNR-based and an Offer-Order world, these proprietary Retail Intelligence solutions serve as the building blocks of SabreMosaic and are currently powering the retailing strategies for several airlines.

SabreMosaic also provides holistic Offer Management capabilities that give airlines the ability to intelligently define, manage, and retail airline and third-party content, as well as distribute a broader variety of offers across channels. Its advanced Order Management capabilities support the management and fulfillment of offers, including the acceptance and settlement of traditional and non-traditional payment types.

Kurt Ekert, President & CEO of Sabre added: “With the success we are already seeing with Sabre’s Retail Intelligence suite of solutions, today’s announcement marks an important milestone on our path to delivering a fully open, modern and flexible retailing platform.