Streaming and delivery are combining as part of a new partnership between Roku and Doordash that will allow users order food straight from their TV.
In a statement, the companies announced that the first-of-its-kind partnership will allow DoorDash merchant partners to run ads directly on Roku and unlock new ways for consumers to access their favourite restaurants.
The new deal allows DoorDash merchants to place unique click-to-order offers within their Roku ads and for the first time, restaurant advertisers can partner with DoorDash and Roku to attribute, target, and measure TV streaming ads on Roku.
Consumers who choose to interact with the TV ad offer will receive the promotion through SMS or email before being led to the storefront directly in the DoorDash app to redeem.
“Streaming and delivery just go together, which is why we’re making it easier than ever for Roku users to order their favorite food right from their TV,” said Gidon Katz, President, Consumer Experience, Roku.
“Just in time for the Big Game, we’re bringing consumers and marketers the same leading scale, data, and tech that have made buying a new device or signing up for a service simple and delightful.”
Included in the partnership is a six-month complimentary DashPass for new and existing Roku account holders. This is DoorDash’s membership program that offers members $0 delivery fees on eligible orders from an array of restaurants, grocery, convenience, and retail stores nationwide.
According to internal Roku research, one in three Roku users order take-out or food delivery weekly. Furthermore, 36% of Roku users are interested in receiving interactive offers including a scannable QR code or text message. Longtime DoorDash partner Wendy’s is among the restaurants joining forces with DoorDash and Roku to pioneer this new experience.
“We are thrilled to partner with Roku on this unique partnership,” said Rob Edell, GM & Head of Consumer Engagement, DoorDash.
“While this offer unlocks DashPass benefits and perks for Roku users everywhere, it also provides our merchant partners with an opportunity to promote DoorDash offers through TV streaming. Consumers can conveniently and affordably get the best of their neighborhood delivered to their door, while brands can reach diners at the right time and drive instant conversion from the comfort of the living room.”
