Reflaunt, a technology platform that operates in the fashion resale sector, has named DHL Supply Chain as its new contract logistics provider.
Through the new partnership, which follows a successful one-year pilot with DHL Supply Chain in Poland, Reflaunt is aiming to expand its recommerce capabilities. Scaling in the sector is seen as a significant hurdle due to inconsistent infrastructure and high costs that come with the digitisation of inventory.
In addition to the core logistics functions of inventory management, storage, pick-and-pack, and outbound distribution DHL Supply Chain will manage several other aspects for Reflaunt. This includes handling items received from customers’ homes, inspection, grading, photography, and digital entry into Reflaunt’s proprietary technology,
Reflaunt offers two distinct services tailored to different brand needs. Concierge is exclusively designed for luxury brands and retailers while Takeback targets fashion brands with a strong focus on customer loyalty. Both services are fully integrated into a European DHL Supply Chain warehouse operation.
An estimated $2.1 trillion worth of fashion is currently sitting idle in customers’ wardrobes. For fashion brands and resale platforms, acquiring, processing and selling this inventory is a key challenge
With its new logistics partner, Reflaunt said it will be able to maximise the sell-through of items, including returns, providing brands with a comprehensive solution that mitigates the complexities of the resale market.
Stephanie Crespin, CEO Reflaunt said: “For years, first and second hands have been in separate corners. You buy an item from a brand, then sell it in a completely different experience. It’s been a headache for users and brands alike. Reflaunt’s been shaking things up, by tearing down the walls between 1st and 2nd hand, and e-commerce and re-commerce.”
She added: “Our cooperation with DHL opens the door to a seamless circular supply chain. Imagine one place handling first hand fulfilment, returns, resale management, and other end of life solutions such as recycling. That’s the game-changing expertise Reflaunt brings to supply chain operators, and teaming up with DHL is a real win.”
