Singapore-based fintech startup Qashier is launching Treats, a unique payment-linked loyalty programme that allows customers to earn points by simply tapping and paying with their linked cards at partnering merchants.
Since piloting the loyalty programme with 7,000 customers in June 2024, Qashier’s merchants have reportedly seen an average of 26% increase in customer purchases and an increased return rate of customers within an average of eight days.
According to YouGov’s latest report highlighting the loyalty programme landscape in Asia Pacific, the top barriers for consumers to join include inconvenience when signing up (52%) and confusing rewards structures (50%).
How it works
To register for Treats, customers scan a QR code once to link their credit or debit card. Subsequently, shoppers can collect points automatically at any Treats-participating merchant by tapping and paying. The collected Treats points can be redeemed to offset payments for the customer’s next visit to the same Treats merchant, with chain store merchants having the option to enable earning and redeeming points across their multistore,
Treats is available for QashierPOS and QashierPay merchants. Billed as an industry first, QashierPay terminals with Treats enabled will allow merchants to view Treats customer profiles and points when accepting payments.
Travis Kok, SVP of Qashier said: “With Treats, we’re expanding our support to benefit both merchants and customers in meaningful ways. For merchants, this means fostering a loyal customer base, encouraging repeat business and strengthening customer relationships. For customers, it offers the opportunity to effortlessly earn cashback rewards while shopping at their favourite stores.”
With the integration of Treats, Qashier’s products now offer POS software capabilities and embedded payment options across credit cards, mobile payments, e-wallets, QR payments and online payments. The new Treats loyalty programme is free of charge and bundled in for QashierPOS and QashierPay merchants in Singapore, Malaysia, the Philippines, and Thailand till the end of 2024, the company added.
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