Perfect Corp. and NAO-ART unveil virtual try-on experience in Japan

Perfect Corp., a beauty and fashion technology provider has partnered with NAO-ART to introduce a a first-of-its-kind GenAI Try-On Experience in Japan

Under the deal, Perfect Corp. will provide NAO-ART with a virtual try-on tool for wigs utilising generative AI technology. The target items include 53 wigs, including fashion wigs and medical wigs “RIS”, the firms said in statement. Customers can experience virtual try-on on using NAO-ART’s e-commerce site.

Speaking on the deal, Hiroki Shintoku, President of NAO-ART, said: “Until now, trying on wigs meant going to a store for face-to-face counseling, making it difficult to know if they suited you without purchasing them. This challenge became more pronounced during the pandemic, and we have been exploring virtual wig try-on technology for several years.

“However, we had to abandon traditional AR technology as it was difficult to achieve a natural try-on feel. Encountering Perfect Corp.’s AR try-on service utilising generative AI, we succeeded in reproducing the ideal try-on feel.”

Significantly, the innovation means that that cancer patients who require medical wigs can now choose wigs with their families from at home or in any hospital.

Alice Chang, Perfect Corp. Founder and CEO, added: “The hairstyle simulation feature, introduced by NAO-ART for the first time in Japan, utilises our latest generative AI technology, allowing for a very natural reproduction of wig virtual try-on regardless of the original hairstyle. NAO-ART’s service, allowing customers to find ‘what suits them’ wherever they are, embodies our slogan ‘BEAUTIFUL AI’ and is a wonderful service that showcases our latest technology.”