Netflix is testing a new subscription programme with French retailer Carrefour as it continues its drive to win over more subscribers.
The Carrefour Plus pilot, which marks a first-of-its-kind deal between the streaming giant and a major retailer is initially being offered to customers in France’s Rouen and Bordeaux areas. Depending on its success, it will be deployed nationwide by the end of 2024.
The deal builds on a recent surge in subscribers to the streaming service, with the business adding nearly 8.8 million net new customers in the third quarter of 2023. This was the most of any single three-month period since second-quarter 2020 when the world was in the midst of a pandemic. Netflix has also cracked down on password sharing over the last 12 months. With reports suggesting that a similar number of subscribers are expected to sign on in the fourth quarter, so far, it seems to have worked.
What will subscribers get?
Those who subscribe for €5.99 per month get 10% reduction on all Carrefour brand products as well as a Netflix Standard subscription with advertising. In addition, free home delivery is offered when customers spend €60 with the retailer. Carrefour will be highlighting the new program via event spaces in ten stores where it will also offer various Netflix merchandise.
Caroline Dassié, Executive Director Global Marketing, Customers, Brands and Own Brands at Carrefour Group said: “At Carrefour, we always seek to innovate by offering new services and promotions in order to improve our customers’ experience and defend their purchasing power. With the Carrefour Plus programme, in partnership with Netflix, we want to help our customers avoid compromising between entertainment and food.”
Laurent Uguen, Sales Director at Netflix, added: “We are delighted that Carrefour customers in Bordeaux and Rouen are discovering Netflix through the new Carrefour Plus subscription programme. Through this partnership, we hope to make our series, films and games even more accessible to new audiences.”
