Moneythor, a global leader in personalised digital banking solutions, proudly announces the launch of its latest innovation: a SaaS-based Referral Management module designed to empower financial institutions with data-driven referral programmes that drive customer acquisition and engagement.
Financial services providers are finding it increasingly competitive to acquire new customers, deepen relationships, and enhance the overall customer experience—critical elements of a bank’s growth strategy. Moneythor Referral Management enables banks and credit unions to harness word-of-mouth marketing with a fully integrated platform that maximises the impact of referrals through personalisation and gamification, ultimately elevating the customer experience.
Key features of the Moneythor Referral Management module include:
- Personalised referral campaigns: Tailored to individual profiles, ensuring the right offers are delivered at the right time.
- Multi-tiered rewards: Incentivises customers with tiered bonuses and exclusive offers, creating a compelling reason for referrals and deeper engagement.
- Gamified engagement: Motivates customers through engaging experiences that reward loyalty and participation.
- Seamless integration: API-based solution integrates effortlessly into existing mobile apps and digital channels, ensuring a smooth customer journey.
- Comprehensive analytics: Real-time insights and performance tracking to optimise programme effectiveness.
Martin Frick, CEO of Moneythor, commented: “We are excited to introduce our new SaaS- based Referral Management module. It’s a significant step forward for financial institutions aiming to grow through customer advocacy. Our platform makes the referral process simpler and boosts it with advanced personalisation and gamification. This ensures banks can build stronger, more loyal customer bases.”
This new module is part of the Moneythor suite of customer personalisation solutions. While many clients have already benefited from our on-premises version, the new SaaS-based module offers even greater flexibility and scalability. Notable clients include Standard Chartered, NAB, DBS, Axis Bank, and Trust Bank Singapore, which acquired 700,000 new customers in just seven months using Moneythor.
The Referral Management module is the latest addition to Moneythor’s digital banking tools, reinforcing the company’s commitment to helping financial institutions create meaningful, personalised experiences. The platform’s flexible SaaS deployment ensures rapid integration, allowing banks to quickly scale their referral programmes.
About Moneythor
Moneythor provides an all-in-one personalisation engine for financial services that delivers actionable, data-driven insights, recommendations, and nudges to support the entire customer journey from acquisition to activation to engagement. Examples include money management nudges, budgets, savings goals, predictive forecasts, financial literacy materials, relevant offers, referral campaigns, gamification, loyalty programmes, and more.
Headquartered in Singapore, Moneythor also has a presence in Paris, Dubai, South Africa, Sydney, Tokyo, and the USA. Moneythor’s broad geographical footprint includes financial institution clients across Africa, Asia, Australasia, Europe, and the Middle East.
Press Contacts:
Michelle Cockrill
Moneythor michelle@moneythor.com
For more information, visit https://www.moneythor.com/referral-management/.
