Metro Brazil taps e-commerce market in Saudi Arabia

Metro Brazil, a retail and e-commerce company for Brazilian shapewear in the Middle East has expanded its operations into Saudi Arabia.

By expanding into the region, Metro Brazil said it is aiming to tap into a thriving market and growing demand for luxury fashion shapewear.

Projections indicate substantial growth in the KSA retail market, anticipated to reach USD 54.46 billion by 2028. Notably, the Saudi Arabian e-commerce market is expected to grow at a compound annual growth rate (CAGR) of 15.01 per cent to reach USD 27.37 billion by 2029. This growth can be attributed to several factors including rising consumer spending power and economic diversification under Vision 2030.

Metro Brazil said much of its research prior to the move has focused on customising the online shopping experience to meet the expectations of KSA customers by taking into account cultural nuances and fashion trends as well as incorporating local payment methods.

Alaa Kara Ali, CEO of Metro Brazil, said: “Our mission is to provide unparalleled choices in luxury fashion shapewear, tailored precisely to the discerning tastes of customers across the KSA region. Thorough market research studies were conducted by our team of experts to understand Saudi consumers’ demands, preferences, and purchasing habits.”

The firm plans to capture a considerable size of the KSA shapewear and stocking market which is projected to reach a market size of more than USD 7 million by 2028. It said as part of these plans it will open physical showrooms in Riyadh and Jeddah, bridging the gap between traditional retail experiences and the digital marketplace.

Kara Ali added: With a steadfast focus on technological innovation, we will deliver a seamless and secureshopping experience that precisely caters to the unique demands of the market. We look forward to establishing the company as the ultimate destination for premium Brazilian brands through various strategic partnerships and investments, there by enriching individuals’ confidence.”