Dynamic Yield by Mastercard has unveiled its new AI-powered personal retail assistant, Shopping Muse.
The advanced generative AI tool is being introduced to simplify how consumers search for and discover products in a retailer’s digital catalog. In a statement, Mastercard said the feature re-creates the in-store, human experience by translating consumers’ colloquial language into tailored product recommendations including suggestions for coordinating products and accessories.
For instance, consumers can use Shopping Muse to explore modern aesthetics, trending looks, dress codes, as well as more unconventional search terms like ‘cottagecore’ or ‘beach formal’, the firm said. The recommendations match a user’s unique profile, intent, and affinity, and builds on the conversation’s context over time for more accurate results.
“Solutions like Shopping Muse are the next natural step in the retail revolution and are core to putting the consumer back at the center of the journey,” said Raj Seshadri, President of Data & Services at Mastercard.
“At Mastercard, we’re putting technology and machine learning to work to deliver better outcomes for both brand and consumer,” he added.
In addition to helping shoppers search by phrase, Shopping Muse allows retailers to use integrated advanced image recognition tools. This enables them to recommend relevant products based on visual similarities to others, Mastercard said.
