Spanish fashion group Mango has announced the launch of Lisa, the company’s own internal conversational generative Artificial Intelligence platform, intended to improve both the development of collections and its after-sales service.
According to the firm, Lisa uses different models, both private and open-source and trained for the company,. From these it has constructed its own conversational generative AI platform in less than nine months. It has Mango’s own interface, similar to a ChatGPT interface, adapted for use by its employees and partners.
“Generative artificial intelligence is an extended intelligence, in other words, a technology that will act as a co-pilot for our employees and stakeholders and that will help us extend our capacities, because technology will either make us more human or will be of no use” said Jordi Álex, Mango’s Director of Technology, Data, Privacy and Security on the new launch.
Co-design with generative AI
Mango previously developed Inspire, a generative AI platform of images, to help the company’s design and product team seek inspiration by viewing different concepts. In addition to product design, textures and prints, the company uses generative AI for the process of creating spaces, scenarios and images with different styles. These are then used to help its photography studio, window dressing, architecture and interior design teams.
Mango started constructing machine-learning (MLE) platforms in 2018. To date it has developed more than fifteen different platforms that apply artificial intelligence in different points of its value chain, such as pricing and personalisation, the company said.
In addition to recent AI enhancements, Mango recently expanded its online business to a range of African markets as part of international growth plans.
