UK-based Lanistar’s virtual payment card has been approved for use with Google Pay in Brazil, the company has announced.
It marks the first time the Lanistar service has been approved for use through Google’s proprietary secure payment platform.
According to the firm, which went public in the country in mid-2022, Brazil has been the fastest growing market for its service so far. The mobile app enables customers to manage and control all of their financial products from one place, with a virtual card to allow purchases to be made online or now via Google Pay.
Jeremy Baber, CEO at Lanistar, said, “This is a major milestone for Lanistar and its customers, many of whom appreciate the convenience of using Google Pay to make everyday purchases. With speedy and highly secure contactless transactions now fully available to Lanistar users in Brazil, our customers can make the most of our services with minimal stress, which ties in perfectly with Lanistar’s goals and priorities for its users.”
The app also integrates with regional payment solutions PIX and Boleto, giving Brazilian customers a broad range of functionality without the need for a physical payment card. Lanistar also noted that there would be added environmental benefits to providing such solutions to users.
“We are a platform that is still new and growing, but Google Pay integration will be transformational for our customer base and raises us to the next level in terms of functionality. We are all about ease of use and this is proof of that,” Baber added.
“With an established customer base in Brazil, the immediate roll-out of Google Pay in-market was the logical choice. Our plans for 2023 intend to take the company into other LATAM territories, as well as to a variety of other locations around the world, including the USA, Canada, and Europe.”
