Targeting both major enterprises as well as small and medium enterprises (SMEs), Unifonic caters to a wide range of industries, including retail, healthcare, e-commerce, and banking, among many others.
The need to create customer engagement platforms that facilitate conversations across multiple channels was born largely due to the shift from brick-and-mortar retail outlets to online and hybrid options. In fact, multiple reports suggest that the term “omnichannel” was introduced to -and gained momentum in- the marketing world only in 2010. However, four years before that, in 2006, Ahmed Hamdan, founder and CEO of cloud-based B2B customer engagement platform Unifonic, had already begun to scratch the surface of this concept. “In 2006, the Middle East faced significant limitations in mobile internet connectivity and access to social media platforms,” Hamdan recalls. “Traditional short message service (SMS) was the primary mode of communication, as even Blackberry Messenger had restrictions on the number of people an individual could message at a time. To address this communication gap, we developed Resalaty, a website enabling users to upload numerous contacts and simultaneously message them. However, we were university students who needed more business sense, financial plans, and a startup ecosystem to guide us. Despite these challenges, our platform gained traction and eventually rebranded to Unifonic. Today, Unifonic provides conversational artificial intelligence (AI) solutions, including SMS, WhatsApp, voice, chatbot solutions, and mobile push notifications to a diverse and extensive customer base.”
Designed as a conversational AI platform and software as a service (SaaS) provider, Unifonic focuses specifically on customer engagement and communication. “Unifonic enables businesses to automate customer support, marketing, and other operations, further eliminating operational setbacks,” Hamdan adds. “Unifonic’s platform has been designed to cater to a wide range of clients, from large banks to on-demand service apps. The company’s business model centers on providing a single, integrated platform allowing businesses to communicate with their customers through their preferred channels without coding. This is achieved by leveraging programmable application programming interfaces (APIs), which are sets of rules that enable different software applications to communicate with each other. The company generates revenue by charging its clients for the consumption and usage of its platform and services. The platform helps businesses generate leads, accelerate sales, and improve customer engagement. Additionally, it offers solutions for streamlining customer fulfillment and workforce operations.”
Targeting both major enterprises as well as small and medium enterprises (SMEs), Unifonic caters to a wide range of industries, including retail, healthcare, e-commerce, and banking, among many others. “We process over 10 billion transactions annually, each contributing to an enhanced experience for our clients and their customers,” Hamdan adds. “In today’s rapidly evolving landscape, businesses increasingly embrace innovative technologies like cloud solutions and seek integrated platforms to manage their communication needs. SaaS emerges as a pivotal player in this space by offering organizations a flexible, cost-effective means to access and utilize software tools, revolutionizing business operations by streamlining processes, boosting productivity, and fostering innovation. By leveraging our SaaS solutions, businesses can expand their revenue opportunities, ease the strain on customer support, and offer a better customer experience overall.”
