Klarna has announced it’s partnered with Adobe Commerce to enable merchants to easily implement Buy Now Pay Later (BNPL) services, along with other flexible payment options.
The expands access of Klarna’s payment solutions to merchants on Adobe Commerce, leveraging the companies’ combined strengths.
Erin Jaeger, Head of North America at Klarna said: ““Our relationship with Adobe Commerce offers thousands of merchants a flexible, seamless, and smooth way to accept payments. This enhances the shopping experience for consumers and boosts the operational capacities of merchants.”
Jason Knell, Sr. Director, Content & Commerce Partners at Adobe added: ““Consumers are embracing the flexibility that Buy Now Pay Later services can provide, with Adobe Analytics data showing over 11 percent growth this year. Klarna’s global footprint enables Adobe Commerce merchants to meet the changing needs of their consumers and stay competitive in today’s digital economy.”
A new survey has revealed that most shoppers in the MENA region prefer to use BNPL for essential purchases rather than discretionary spending. According to the research, which analysed the buying habits of 2,500 shoppers, 77% plan to use BNPL options for essential purchases in 2024. This includes education, groceries and medical clinics outpacing discretionary spending which includes fashion, beauty and high-end services among its main categories.
