Irish food company, Kerry Group has launched a new digital innovation hub for supplements designed to address consumer wellness needs.
In a news release, the company said the hub will operate as a one-stop shop with expert interview videos, new proprietary global research and insights into consumer taste preferences in supplements, in categories like gummies and functional beverages. Additionally, it will include clinical study data on Kerry’s ingredients as well as solutions tools, sell sheets, and brochures for each of Kerry’s proactive health ingredients
Olivier De Salmiech, Vice President, Nutritional Supplements, Kerry Asia Pacific, Middle East & Africa said in a statement: “The hub is part of our goal to make it easier and valuable for our customers to do business with us as they innovate to create nutritious, sustainable food, beverages and supplements that support the diverse, complex needs of consumers of all ages.”
He added: “With this convenient all-in-one digital innovation hub, brands and manufacturers can quickly and easily access resources such as credible Kerry expert insights, proprietary market and research reports, to useful tools about Kerry science-backed proactive health ingredients.”
The Kerry proactive health portfolio helps brands and manufacturers produce products that improve quality of life for their consumers through a range of clinically validated, branded ingredients that support digestive, immune, and cognitive health, infant and women’s health, and pet wellness.
“We have the resources and expertise to quickly bring innovation to market by pairing science and insights with our global reach,” Dr. Alexandra Boelrijk, Global Senior Director, R&D, ProActive Health at Kerry added.
