Biometric technology solutions provider, Innovative Technology (ITL) is expanding its range of age estimation products into the Netherlands, the company has announced.

Under a new partnership with Moneytronic the firm will distribute its facial age recognition solutions to retailers in the region to support the selling of age-restricted goods such as alcohol, tobacco and vapes. Established over 20 years ago, Moneytronic specialises in cash management solutions supplying coin and note counters, closed payment solutions and smart safes throughout the Netherlands and Belgium.

The partnership will initially focus on two key biometric products, MyCheckr and MyCheckr Mini and will concentrate on selling direct to the retailer.

MyCheckr is a standalone solution equipped with an inbuilt camera and screen that detects a customer’s age completely anonymously. The LED above the screen turns green if the customer passes the age check, and red if they appear underage – providing a useful aid to help servers ensure compliance and reduce any potential confrontation when challenging customers for ID.

For those who don’t need a screen, MyCheckrMini will offer the same functionality in a smaller device. Five trial sites have already gone live with the solution including in tobacco, liquor and convenience stores,

Speaking on the partnership, ITL’s Business Development Manager for the region, Stephan Rosseneu said, “I would like to welcome Moneytronic onboard as our first distribution partner for our full biometrics range. Traditionally a cash management company, Moneytronic have embraced technological advances in the industry and are keen to promote the benefits that biometric technology can bring to their retail customers to assist them with the age check process.”

Jordi de Weerd, Managing Director for Moneytronic added, “I am pleased to secure a Trading Partnership with ITL who are highly trusted and recognised in the industry. The Netherlands is phasing out sales of tobacco from supermarkets and petrol stations, so this will inevitably divert customers to tobacco agents. Tobacconists are expecting a sharp increase in foot traffic and will need a solution to help them check age without queues building up.

“MyCheckr and MyCheckr Mini are the ideal solutions and I am looking forward to working with ITL to distribute age check technology to our customers across the Netherlands.”