Seamless Xtra’s Paula Hallentuch speaks with Ram Jalan, Director – Digital Transformation, Customer Journey Evolution & AI Innovations at DAMAC Properties.
In this interview, they explore the theme of ‘The AI advantage: tackling barriers, empowering teams and elevating customer journeys.’
Paula and Ram discuss the integration of AI in marketing, covering challenges like data quality and resource allocation, and strategies for overcoming them. They also highlight how to gain buy-in from marketing teams by aligning AI tools with business goals. Lastly, the conversation explores AI’s potential to personalize and enhance the entire customer journey, from initial engagement to post-purchase loyalty.
