Seamless Xtra’s Ellise Phillips interviews Majed Zantout, Group Marketing Officer – Al Ghazzawi Holding Group, KSA.
Tech-Infused Influence: The Future of Brand Engagement in Saudi Arabia
Questions:
- Could you briefly walk us through your role as Group Marketing Officer at Al Ghazzawi Holding Group?
- How is your team integrating tech-infused marketing across such a diverse portfolio?
- What are the key pillars of your digital marketing transformation journey?
- How important is AI in your current marketing operations?
- What does influencer marketing look like for AlGhazzawi in 2025?
- What makes a successful influencer collaboration in the Saudi market?
- Are you investing in content creators beyond traditional social influencers?
- Which platforms are you prioritizing for customer engagement in KSA?
- How do you measure marketing success across AlGhazzawi’s brands?
- What role does video content play in your marketing strategy?
- How do you handle privacy and compliance, especially under PDPL?
- How are loyalty programs evolving across your group brands?
- What does a future-ready marketing team look like to you?
- How are you investing in Saudi talent and marketing leadership development?
- What challenges do you face when balancing innovation with Saudi cultural values?
- Looking ahead, what excites you most about the future of marketing in Saudi Arabia?
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