Seamless Xtra’s Alia AlHussein interviews Hitesh Malhotra, GM – Digital Marketing and Telesales at Danube Properties.
AI First Marketing: Winning Attention in the Post Search Era
Questions:
- You describe yourself as an AIfirst marketing leader with 18+ years of experience. What’s one AIdriven shift in consumer behaviour that brands still underestimate—and how should digital commerce players respond to it today?
- How do you decide what should be automated with AI — and what still needs a real human in the loop? Can you share one example where you chose not to automate — and why?
- You’ve spoken about the ‘fall before the rise’ of social media for business. What does the ‘rise’ look like now—especially for brands trying to cut through algorithm fatigue and declining organic reach?
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