Seamless Xtra’s Carolina Lubinus interviews Hesham Hamdy, Regional Marketing and Digital Transformation Head – MEA | Lundbeck.
In this insightful interview Carolina and Hesham discuss the evolving landscape of pharmaceutical marketing. In an industry where innovation is constant and regulations are stringent, staying ahead of emerging trends is essential for success.
Hesham explores some of the most significant marketing shifts shaping the pharmaceutical world, the growing influence of social media in reaching both healthcare professionals and patients, and the critical role data analytics plays in driving strategic decisions. He also takes a forward-looking approach, discussing what the future of marketing might hold over the next 5-10 years.
The Future of Pharmaceutical Marketing: Trends, Data, and Innovation
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