Seamless Xtra’s Micah Edwards speaks with Amber Clifford, International Product Strategy – Growth & Expansion Launcher at Disney+ & Uber Eats.
With more than 10 years of scaling some of the world’s most recognizable brands (Uber Eats and Disney+) to more than 120+ countries and territories across the globe, Amber brings some insightful findings into successful international expansion and choosing strategic partners. She emphasises the importance of having the right launch narrative, understanding the needs of the new market and adopting cultural sensitivity.
Amber also provides expert advice on common mistakes to avoid when expanding into a new market, such as lack of research and being under resourced.
