Instacart is bringing Uber Eats food delivery to its online platform as part of a new partnership with the ride-hailing firm.
In the coming weeks, users of the Instacart app will be able to use a new “Restaurants” tab to order food delivery from Uber Eats restaurant partners across the U.S. Instacart+ members will get free delivery on all grocery orders and on restaurant orders over $35.
For Instacart users, it means they will be able to order groceries for the week from Instacart’s retail stores and dinner for the night from a wide range of restaurants, which will be fulfilled by Uber Eats and the couriers on its platform. For Uber, the deal offers a new channel to extend its restaurant selection to new customers, including families in suburban markets that use Instacart.
“Our goal is to make it effortless for people to go anywhere and get anything. We’re excited that this new strategic partnership with Instacart will bring the magic of Uber Eats to even more consumers, drive more business for restaurants, and create more earnings opportunities for couriers,” Dara Khosrowshahi, CEO of Uber said.
Fidji Simo, CEO and Chair of Instacart, added: “Through this partnership, Instacart customers now have access to both the best online grocery selection in the U.S. and restaurant delivery, making it even easier for them to conveniently tackle all their food needs from a single app.”
