Worldpay from FIS has announced it is expanding its relationship with music and entertainment retailer HMV through an enhanced omni-channel solution developed in partnership with FreedomPay.
Worldpay Omnichannel, which has already been made live in HMV’s Dublin and Antwerp stores, brings together Worldpay’s global e-commerce capabilities with FreedomPay’s commerce platform. The solution will be rolled out across Europe in 2024, allowing HMV merchants to now operate across borders and Point of Sale (POS) providersvia a single integration in 34 geographic markets.
According to Worldpay, it will allow for synchronization and tokenization across multiple channels, enabling merchants to operate more efficiently and better meet shoppers’ expectations and changing payment habits. A key focus is on helping merchants deliver a more consistent omnichannel experience across the retail landscapeBoth major and local card schemes, alongside local payment methods will be supported, Worldpay from FIS said.
Pete Wickes, General Manager, Worldpay Enterprise, EMEA at FIS said: “We’re pleased to extend our relationship with HMV to provide them with the next generation of omni-channel solutions and support their expansion across Europe. Our enhanced capabilities will help HMV future-proof their business and accelerate growth. We will connect HMV fully with their shoppers across the digital and physical worlds, enriching their purchasing journey across multiple channels.”
Darren Houghton, Head of IT at HMV said: “We needed a solution that would enable us to provide our customers with a seamless journey across multiple channels, as well as bring us into new markets simply and efficiently. Worldpay is a trusted partner that understands our business. Our new capabilities will speed our ability to innovate and better help our customers as we expand across Europe.”
The Next Level Retail Report
Executing an omni-channel retail strategy is now key for merchants, with research finding that half of all consumers used three or more channels to shop in the last 12 months. Having the right omni-channel strategy has become an increasing priority for merchants as shopping habits continue to converge across channels. The Next Level Retail Report, a joint research project between Worldpay and FreedomPay, found that over the past 12 months:
- 50 percent of consumers have used more than three shopping channels to purchase something, rising to 60 percent of millennials.
- Use of marketplaces (77 percent) is now on par with physical shopping (78 percent).
- 69 percent of consumers want to shop in checkout-free stores, including 59 percent of those aged 59+.
The report looks at how the rise of next-generation omnichannel is changing the way global consumers shop. From personalization and loyalty initiatives to technology and payment innovation, it explores how shopper expectations are changing by highlighting trends and sharing recommendations to keep tomorrowʼs shoppers as happy as todayʼs.
The full report can be viewed here
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