Fintech company Geidea and Giift, a specialist in loyalty and rewards technology have partnered to offer an integrated digital solution to merchants in Egypt, combining a loyalty program with a widely accessible payment platform.
Through the partnership, Geidea will integrate Giift’s Loyalty Business Management System (LBMS) and Giift Merchant Rewards platform (GiiftBox) to offer comprehensive loyalty programs to its network of merchants.
The firms said they are aiming to empower merchants with a B2B2C loyalty platform so they can more seamlessly create, manage, and distribute engaging customised offers to their customer base. GiiftMarketplace will be incorporated into Geidea’s platform, providing customers with a range of redemption options, including Geidea bill payment and top-up services.
Additionally, there are plans for the partnership to extend beyond Egypt by leveraging the solution in other Middle Eastern markets, such as the United Arab Emirates and the Kingdom of Saudi Arabia.
Ahmed Nader, Managing Director of Geidea in Egypt, shared similar sentiments by stating, “This collaboration with Giift enables us to offer our clients an innovative loyalty platform. This partnership goes beyond business – it’s about adding value for our clients and their customers, which aligns with our mission to continuously seek to enhance our value proposition.”
Ahmed Khalifa, Chief Sales Officer at Giift, added: “Our partnership with Geidea strengthens our presence in the Egyptian market and aligns with our global vision of providing advanced loyalty solutions. We are excited about the future of this partnership and its potential to transform the loyalty program space in Egypt and the wider region.”
