Fintech company Finshape has partnered with Saudi Arabia’s Arab National Bank to work on delivering a more customised banking experience.
The collaboration will focus on data-driven insights, sales, and personal financial management to create customised solutions that adapt to each customer’s unique preferences to boost customer engagement. It will include the implementation of Finshape’s ‘Money Stories’ format, a solution which showcases categorised spendings and forecasts that hep the customer stay ahead of their finances.
József Nyíri, CGO at Finshape said: “This collaboration reflects our commitment to speed up innovation and customer-centricity in the Middle Eastern banking scene. Together with anb, we aim to transform how customers manage their finances, providing them with tailored solutions that empower them to reach their financial aspirations.”
Aiedh Al-Zahrani, COO at Arab National Bank, added: “By joining forces with Finshape, we are primed to spearhead a groundbreaking transformation in our clients’ banking experience, streamlining it with enhanced ease and personalised services, ultimately empowering them to fulfil their financial aspirations.
“These pioneering efforts, including the integration of a social media story-like format within our banking app, mark a significant milestone in Saudi Arabia’s financial landscape, setting a precedent for engaging and educational digital interactions.”
