FedEx has announced plans to launch a digital commerce platform that it says will be driven by data and will connect the entire customer journey.
The ‘fdx’ platform is being prepared for launch in Autumn 2024 and will make it easier for companies to grow demand, increase conversion, optimise fulfillment, and streamline returns, FedEx said.
“FedEx is transforming into a digitally-led business powered by our extensive physical transportation network, leveraging our scale and insights from moving 15 million packages per day,” said FedEx Corp. President and CEO Raj Subramaniam, who announced the new platform at the National Retail Federation’s Big Show.
He added: “Through fdx, we will enhance our longstanding relationships with merchants of all sizes to help them optimise and grow their businesses through digital intelligence.”
By providing data and insights that improve visibility and connected capabilities across the customer journey, fdx offers merchants the opportunity to make more strategic logistics decisions from point of demand to delivery and returns.
The platform brings together existing and new FedEx capabilities for customers. Among its functions, it can share estimated delivery dates and time window updates throughout the shopping experience – on product pages, in cart, and at checkout to increase delivery transparency and encourage conversion.
In addition, users can see shipments in near real time to make informed decisions and manage risk through FedEx Surround. They can also access detailed carbon emissions data through FedEx® Sustainability Insights to help make more sustainable supply chain decisions. Meanwhile, digital front-end return experiences, data exchange, and physical transportation for returns can be managed and streamlined in one platform.
