TikTok users can now now purchases event tickets without ever having to leave the app as part of a tie-up between the socia media giant and global events company, Eventbrite.
The new partnership means Eventbrite creators and TikTok users can promote their events and sell tickets across a range of categories simply by adding Eventbrite links directly to their videos.
Any TikTok user can become an event creator by hosting their events on Eventbrite, and promoting and selling tickets directly to the TikTok community, the firms said. The tool is expected to benefit local and independent event creators by offering a platform to grow their presence and bring more people together through unique live experiences.
“We’re giving creators a simple way to jump into trending conversations and bring online communities together in real life through events they’re passionate about. With this partnership, millions of people can now easily discover and attend the best events in their cities, right from where the conversation is happening—on TikTok,” Ted Dworkin, Chief Product Officer at Eventbrite said.
The new feature is available in all countries where both TikTok and Eventbrite services are available. Eligible events must be in-person, publicly listed on Eventbrite, have paid tickets, and occur within the next 90 days (or 180 days for music events).
With a global community of over a billion people, the deal represents a chance for event promotors to tap into the passions, and experiences of the online community and further connect them like-minded users.
“Our partnership with Eventbrite will help event creators to connect with the TikTok community, and introduce a wealth of fantastic real-world events to our users,” Isaac Bess, Global Head of Distribution Partnerships, TikTok said.
