Etihad Guest, the award-winning loyalty programme of Etihad Airways, has extended its partnership with Pointspay in a move that will see a new incentive-based solution launched in the Middle East region later this year.
The solution allows members to earn and redeem Etihad Guest miles via online retailers, in turn, providing greater value and convenience for members, the firms said in a statement
By incorporating the programme Etihad Guest members can save money, expand their options for earning and redeeming miles, and accelerate their path to earning rewards such as upgrades. For retailers, the new partnership provides a means of engaging with members, supported by extensive omnichannel marketing and advertising opportunities.
Dominic Hofer, CEO of Pointspay, said: “This collaboration represents another significant milestone in Pointspay’s mission to innovate and enhance loyalty programmes globally. Etihad Guest’s dedication to enriching member experiences aligns perfectly with our vision, and we are excited to see the positive impact this will have on both members and retail partners.”
Mark Potter, Managing Director Etihad Guest, said: “We’re constantly evolving our programme to offer our members a more rewarding experience. In the spirit of innovation in line with Etihad’s core values, we’re pleased to be partnering with Pointspay on this new payment solution, giving our members the chance to earn and pay at online retailers seamlessly using their Etihad Guest Miles.”
