Online sales in France rose by 13.8% while the e-commerce sector, including products and services, reached €146.9 billion in turnover for 2022, new figures have revealed.
According to an assessment of e-commerce in France by the Federation of e-commerce and distance selling (Fevad), online sales benefited from an increase in service sector sales with turnover growing by 13.8% compared to the previous year.
“These figures are the result of significant sales growth in the transport, tourism and leisure sectors, which have contributed to the significant increase in services sector sales (+36% over the last year and +50% compared to 2019). Online products sales fell by 7% compared to 2021, but still showed an increase of 33% compared to 2019,” Fevad said.
“In 2022, 2.3 billion transactions were completed on internet retail web-sites (products and services included), representing an increase of 6.5%. The average basket value increased by 6.9% to reach €65, due largely to the combined effects of inflation and the increase in service sector sales, which prices are higher.
“Over the course of 2022, e-commerce maintained its overall growth dynamic in spite of the drop in product sales, which was particularly noticeable during the first half the year. This fall in sales is related to the post-Covid effect, but was counterbalanced by the significant growth in service sector sales.
“Over the course of the past year as a whole, the sale of products via e-commerce was estimated to constitute 12.5% of all retail activity.”
Ecommerce Europe’s national association in France also reported that the number of active retail sites rose by 5% with more than 10,000 new sites launched during the year. With sales stabilising in the second half of the year, one of the noticeable high performers was high street brands. This segment increased by 35% compared to 2019, almost double total online sales growth, which is now at +19% compared to 2019.
The highest growth sectors, meanwhile were Clothing/Fashion and Furniture/Home Décor, which showed an increase of +29% and +19% respectively when compared to 2019.
Fevad added, “Online sales of consumer goods sector, which saw the highest growth during the pandemic, have increased by 1% compared to 2021, largely due to the widespread increase in prices during 2022. When compared to 2019, the sector’s sales have increased by 56%.
“Travel and Tourism sites saw growth of 55% over the year as a whole, due to the possibility of travelling again after the pandemic and the sector’s prices increases in general. Figures for 2022 show growth of 16% when compared to 2019. Finally, sales to iCE100 panel professionals have continued to rise, with annual growth of 9.9% compared to 2021, and 41% compared to 2019.”
