DRUID, a conversational AI platform for businesses, has announced it is partnering with MoData (Pty) Ltd, an emerging pioneer in AI-powered customer engagement, fintech and data-driven financial applications.
The partnership will provide businesses in South Africa with tools to maximize their digital adoption strategy while improving interactions with consumers, the firms said in a statement. It also highlights the growing importance and integration of AI in the fintech landscape, with potentially improved strategies and more superior customer experiences.
According to Gartner, AI and advanced analytics are increasingly shaping the future of business strategies requiring companies to include such technologies to stay competitive. In particular, conversational AI and automated business applications are becoming essential for companies looking to increase customer engagement and data-driven decision making.
On the announcement, Darren Turnbull, CEO of MoData (Pty) Ltd said: “Integrating MoData’s years of customer engagement, fintech and financial application solutions expertise with DRUID’s conversational AI will provide businesses with a unique blend of actionable insights and enhanced customer interactions.”
Source: Druid
Brendan van Staaden, Managing Executive, MoData Interactive added that the deal will help the company deliver a first-of-its-kind customer experience management solution across South Africa.
“This partnership is the pivotal ingredient in our provision of the MoData Interactive Digital 3600 Eco-System which is the first of its kind in South Africa that offers a total customer experience management solution at all interaction touchpoints,” he said.
MoData, founded in 1989 and headquartered in Sandton, South Africa, has a core focus of providing data-driven digital and automation solutions, especially in financial services, retail, media and telecommunications. DRUID’s technology, meanwhile, has been designed to seamlessly integrate with various business ecosystems.
By leveraging technologies like machine learning, natural language processing, and speech recognition, it delivers more intuitive, efficient, and personalized customer interactions.
“Their (MoData) expertise in fintech and customer engagement technologies, combined with our conversational AI, will undoubtedly reshape how businesses interact with customers and strategize for growth,” Liviu Dragan, CEO of DRUID, added.
