Image from Domino’s Media
Domino’s has introduced a new technology to the U.S. that allows customers to get pizza delivered literally from anywhere on the map.
“Pinpoint Delivery” allows customers to drop a pin anywhere on a map in the company’s mobile app and have pizzas delivered there directly to hyper-local spots such as parks and beaches. The service is an evolution of Domino’s Hotspots feature, which was introduced in 2018 and allowed customers receive delivery to 150,000 locations without traditional addresses.
With Pinpoint Delivery, the technology leverages the latitude and longitude coordinates of the client’s location taken by the Domino’s app. It then identifies the best pickup spot for delivery depending on the drivers’ convenience to stop their vehicles.
Customers get four minutes to meet and collect their orders from the driver while users of the app can also track the order in real-time with Domino’s Tracker, see the driver’s GPS location, and receive text alerts.
https://www.youtube.com/watch?v=cPYLi8PIfek
The company has unveiled several tech features to enhance the delivery experience in recent years. Earlier this year, the chain rolled out a new iOS app on Apple CarPlay, allowing consumers to order a meal from the comfort of their car.
Customers have two ordering options via Domino’s app on CarPlay: “Tap to Order” or “Call to Order.” Tap to Order lets customers submit their saved Easy Order or one of their most recent orders, while “Call to Order” allows them to place the order of their choice, hands-free, by talking to a customer service representative.
