Deliveroo Kuwait has launched a new online shopping offering as it looks to meet a surge in demand for non-food items on the platform.
Globally, beauty and personal care products, for instance, have seen 320,000 monthly searches, while searches for consumer electronics have increased by 59% year-over-year.
‘Deliveroo Shopping’ will exist alongside its restaurant food and grocery offering and will include a curated selection of retail options across Health & Pharmacy, Flowers, Electronics, Pet, Baby & Child, Toys & Games and mulitple other categories. As part of the expansion the company has partnered with several brands such as Life Care Pharmacy, Pharmazone Oxygen, Results, Inglot, Mobile 2000, Telefonati, Petzone and Kaifan Optics, among others.
Deliveroo is also rolling out a new gifting functionality in the app wherein consumers can select and mark an item as a ‘gift’ at checkout; they can then send receivers a trackable link to their order with an animated greeting card.
Seham AlHusaini, General Manager of Deliveroo Kuwait & Qatar, said: “Deliveroo Shopping marks a pivotal milestone for Deliveroo, and is a product of extensive research that has pinpointed a demand for seamless, on-demand delivery across specialised non-food domains.”
She added: “With the launch of our latest shopping feature, Deliveroo is poised to revolutionise the online shopping landscape, enabling customers to shop for last-minute toys, toiletries, home & kitchen, gift categories, and more with the same effortless convenience they have come to expect during meal times.”
