Everyone is on WhatsApp, and businesses can unlock stronger connections with their customers by being there too.
By partnering with Bayobab, MTN Cameroon replaced legacy messaging channels with WhatsApp Business Messaging, delivering strong results across its campaigns:
- 70–76% read rates across campaigns
- 5.9–9.3% click-through rates (CTR)
- Up to 7.85% conversion rate – 4x higher than SMS
- 38% lower cost per acquisition vs. SMS
WhatsApp Business Messaging enabled richer conversations, driving higher ROI.
To find out more, reach out to a Bayobab connectivity consultant at wabsp@bayobab.africa.
For more information, you can also view the Bayobab WhatsApp Messaging Brochure
