Auchan Retail Poland has launched the first fully autonomous store within its in Auchan GO concept with plans to open forty similar outlets over the next few years.
Located in Warsaw, the Polish market is the first where the Auchan Go store is fully operational for shoppers, following tests of the frictionless concept in France.grocerThe new cashier-free store is open 24/7 and has been introduced to allow customers to shop in a quicker, more seamless manner the company said. It is the smallest of Auchan’s retail formats occupying an area of 75 sqm, catering for up to 30 customers at one time.
The advanced AI-powered solution used in the store is provided by Trigo, an Israeli firm which works with retailers to convert existing stores to enable more frictionless, automated shopping experiences.
Speaking on the announcement Katarzyna Tokarewicz, Director of Transformation and Projects at Auchan Polska said “The Auchan GO concept is the latest of our solutions that we introduce to provide our customers with unparalleled comfort and a highly personalised shopping experience.”
She added: “In the case of the Trigo platform introduced in Auchan GO, we particularly appreciate its exceptional accuracy and reliability, as well as the flexibility and scalability of the solution. This advanced system provides the technological capability to efficiently digitise and automate both small and larger store formats, with more shoppers and more product diversity.”
How Auchan GO works
Before entering Auchan GO, customers must swipe their payment card and register their phone number via a terminal located at the store’s entrance.
The EasyOut Trigo system installed in the store uses specialised vision cameras together with on-shelf sensors. It collects data on every shopper-product interaction undertaken in the store, generating digital shopping baskets in real time to enable seamless checkout. Payment is made automatically just after the customer leaves the store, with a digital receipt then sent to his/her phone.
Significantly, EasyOut incorporates a privacy-by-design architecture, which means that no biometric or facial recognition data is gathered or analysed by the system.
“Our inaugural store in Poland represents a significant advancement in frictionless payment options, further elevating the shopping experience,” said Michael Gabay, co-founder and CEO of Trigo
“By enabling contactless card payment, we have enhanced the convenience and intuitiveness of the shopping process for a diverse customer base. This cutting-edge solution empowers Auchan Retail to provide an unparalleled shopping experience, resulting in amplified sales and strengthened customer loyalty,” he added.
Image from Auchan
