Egyptian users of Shahid, the Arabic streaming platform, can now pay for subscriptions via electronic wallets as part of a new partnership between Shahid and Paymob.

The deal makes the subscription video on demand (SVOD) service the first in the market to offer its subscribers e-wallet payment options, the firms said in a statement.

Gillan Shaaban, Chief Commercial Officer at Paymob, said: “We are proud to be the first payments gateway to power e-wallet payments for VOD subscriptions in Egypt. Our technology enables Shahid to lead the way in the industry, making SVOD more accessible to millions of people by expanding digital payments acceptance methods. This is a great milestone, and we are thrilled that Shahid trusted Paymob to bring it to fruition.”

E-wallets have rapidly gained consumer adoption due to their ease of use, convenience, and added security. There are an estimated 25 million e-wallet users in Egypt with Paymob’s infrastructure reportedly processing 87% of e-wallet transaction volumes. Part of MBC GROUP, Shahid offers premium content including Shahid Original series, Shahid Premieres, Arabic movies and live TV channels.

Natasha Matos-Hemingway, Chief Commercial and Marketing Officer (CCMO) at Shahid, added that as part of the partnership, VF Cash will be the exclusive telco wallet for Shahid.

“With Paymob’s expertise, we are confident that this partnership will enable us to provide more convenient and secure subscription options for Shahid,” she said.