Amazon and Affirm have announced that eligible U.S. merchants offering Amazon Pay can now add Affirm’s Adaptive Checkout as a payment option.
This brings Affirm’s pay-over-time technology, already used on the Amazon website and mobile app, to Amazon Pay’s payment solution.
The feature allows retailers to offer bi-weekly and monthly pay-over-time options side-by-side at checkout. When a customer on a participating retailer’s site clicks the Amazon Pay button at checkout and selects Affirm as their payment method, they first go through a quick approval process before they can pay-over-time for purchases. This includes anything over $50 with APRs starting at 0%, the firms said.
While customers are shown the total cost of their purchase they are not required to pay more than is agreed to upfront.
“We know customers want convenient and flexible payment options—whether they’re checking out on Amazon.com or using Amazon Pay. With Affirm on Amazon Pay, merchants can offer a pay-over-time option to their existing customers and have another way to reach new customers,” said Omar Soudodi, director of Amazon Pay
Amazon Pay merchants, including Casper, USA Berkey Filters, and UltraSabers, have already integrated Affirm’s Adaptive Checkout within the platform. Among the reported benefits of the feature is increased conversion at checkout and stronger customer loyalty, with approximately 88% of Affirm purchases from repeat Affirm users, the company said.
“Digital wallets are an increasingly critical part of the shopping experience and are expected to account for over half of e-commerce transactions worldwide by 2025,” said Libor Michalek, President of Affirm.
He added: “In addition, customers want more choice and flexibility when paying online. By integrating Affirm’s Adaptive Checkout, thousands of merchants can offer their customers personalised payment options and increased spending power through Amazon Pay’s convenient and secure checkout experience.”
