Yango’s newly-launched AI-powered entertainment service, Yango Play is being billed as the first super app in MENA’s entertainment landscape. Here are 5 things we already know about the platform.
1.Video streaming, music, and mini-games in one place
Yango Play will combines video streaming, music, and mini-games in one place. It will include a range of entertainment options such as exclusive premieres of both Arabic and international movies and series, personalised music streaming, and interactive mini-games. It has been made available in the KSA, UAE, and other GCC countries and will provide subscribers with cross-platform access on smartphones and TVs.
2. It plans to celebrate local content
The new super app places significant emphasis on upholding authentic content, celebrating regional production studios and artists. The platform is aiming to position itself as a launchpad for local talent and ensure it meets diverse entertainment needs by providing its subscribers with a selection of original content that resonates with their cultural identity.
3. It has an Arabic-Speaking AI Assistant called Yasmina
Yasmina, the bilingual AI assistant integrated into Yango Play, interacts with users in Arabic and English to enhance the entertainment experience. Fluent in Khaleeji and able to understand major Arabic dialects, including Egyptian and Lebanese, Yasmina suggests the songs for listening, chats with the user, and answers all kinds of questions — anything from today’s weather to this year’s Ramadan dates. Yasmina is also there to guide the user through the Yango Play app.
4.There is a personalised music stream
Central to Yango Play’s innovation is an AI-powered endless music stream that tailors personalised playlists for users, spotlighting regional gems based on their preferences. Through this, Yango is aiming to ensures each user’s experience is unique and reflects their personal choices. As the product continues to evolve, Yango said its recommendation technology is expected to adapt further to bring about increased personalisation.
5. Subscription based
Upon joining, every user receives a 60-day free subscription, followed by a paid plan (29.99 AED for multiple devices per month in the United Arab Emirates). Yango said it will reveal the full catalog of films and series soon to add to existing titles like Arabic blockbuster ‘Mr. Ex’ and the sequel of the beloved classic ‘Awlad Harim Kareem’.
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